IPPR/Reuters – The Long Tail: Opportunities in a New Marketplace

The IPPR and Reuters held a seminar on Tuesday 4 July about the ‘long tail’ and niche marketing, and how it relates to IP. Speakers were Shaun Woodward MP; Chris Anderson, Wired; Azeem Azhar, Reuters. As usual, I took copious notes, a habit which will become redundant if all organisers provide the level of recording that the IPPR has for this seminar. You can read the official summary, and you can listen to Part 1: Shaun Woodward MP, Chris Anderson, Azeem Azhar (21.1MB), and Part 2: Questions from the floor and responses (16.8MB). My notes from the event are over on Strange Attractor.