Who do they think you are?
Political parties are profiling voters across the UK, using personal data purchased from the same people who give you a credit score to try and guess information about your religious and political beliefs, family life and social status.
Often those guesses are completely wrong. This matters, a lot. It determines your political relationship with that party, and whether they talk to you, engage with you, care about you. All because of who they think you are.
If you’re registered to vote in the UK, political parties will be collecting information on you that looks like the below.
FIND OUT WHO THEY THINK YOU ARE
You have the legal right to see the personal data political parties hold on you.
Get some answersPolitical Parties
If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!
The Story So Far
The DPDI Bill Threatens the Integrity of the UK General Election
In our latest briefing, Open Rights Group raises the alarm over changes in the Data Protection and Digital Information Bill (DPDI Bill) that could open the floodgate for the abuse of data analytics and new technologies for electoral manipulation.Blindspots in new guidance on use of data in campaigning
The Information Commissioner’s Office published their new “Guidance for the use of personal data in political campaigning”.ORG Takes Political Parties to Privacy Watchdog
On 11 December 2020, the eve of the anniversary of the 2019 General Election Open Rights Group submitted complaints, represented by the data rights firm AWO, to the Information Commissioner’s Office on behalf of data subjects on the processing of personal data by the Labour Party, the Conservative and Unionist Party and the Liberal Democrats.10,000,000 voters racially profiled by Conservatives
The summary report of ICO’s audits of UK political parties have finally been published.Digital Imprints, GDPR and Enforcement
Yesterday ORG submitted its response to the Cabinet Office’s technical consultation on digital imprints.Winners, losers, and unanswered questions
In their report released on Monday the House of Lords’ Democracy and Digital Technologies Select Committee produced a comprehensive overview of problems it considers to be of high importance to a functioning democracy.More Information
11 April, 2024
Briefing: The impact of the DPDI Bill on data use for political purposes
In this briefing, we explain how the proposed changes to the UK data protection framework that would be introduced by the Data Protection and Digital Information Bill would weaken legal safeguards around the use of personal data for political purposes, in particular by:
WHY DATA PROTECTION MATTERS
The use of personal data and data analytics for electoral campaigning rose prominently in recent times.
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04 April, 2022
ORG Representative actions under the UK GDPR
ORG Guide and lessons learnt report on our experience with representative actions under article 80(1) of the UK GDPR
1 Introduction
This report is about Open Rights Group (ORG) experience with representative actions under article 80(1) of the UK GDPR and Section 187 of the Data Protection Act 2018 (DPA).
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23 June, 2020
Data and Democracy
Political Parties and Data Profiling: Who Do They Think We Are?
Since the Cambridge Analytica scandal, politicians have spent 4 years criticising the use of personal data for political campaigning, particularly on social media.
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Press Releases
06 June, 2024
General election: ORG launches tool to help people opt out of data processing by political parties
Digital campaigners, the Open Rights Group (ORG) are helping the public to opt out of the processing of their data by political parties in the run up to the General Election.
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26 January, 2021
ICO’s Elizabeth Denham Confirms illegal racial voter profiling by the Conservative Party
Responding to ICO’s Commissioner Elizabeth Denham’s confirmation of the Conservative Party’s illegal racial voter profiling, Jim Killock, Executive Director of Open Rights Group said: [1]
“The Conservative Party’s racial profiling of voters was illegal.
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24 June, 2020
Voters angered by stereotyping by UK parties
A report released yesterday by the Open Rights Group (ORG), shows UK political parties are attempting to profile millions of individuals for their income, religion, and political views.
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