Who do they think you are?

Modelled data from Experian which identifies the likely age of each individual living at an address

Analysis forename, mean age of name, Mosaic data, length of time at address and actual age from Experian's database

Experian

Modelled data from Experian of what someone's employment status might be,

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Analysis of a combination of actual mortgage and tenure data and predictive data

Experian

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Experian

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Experian

Modelled data from Experian of what gender someone might be

Data modelled from Experian which estimates likely household income.

YouGov data, Experian modelling, Mosaic data, census estimates

Modelled data from Experian which indicates whether one or more children are likely to be present at an address in 2019.

Experian

Modelled data from Experian of how long a person is likely to have lived at their current address.

Experian

Modelled demographic segmentation data from Experian.

Mostly derived from Experian's Consumerview database

Experian

Religion

internally generated

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of the value of an outstanding residential mortgage at an address.

analysis of a combination of actual mortgage and tenure data and predictive data

Experian

Modelled data from Experian which identifies an individual's likely income

Analysis of a combination of YouGov data, Experian household and personal demographic models, Mosaic data and census estimates

Experian

Attempt by the Conservatives to break voters down into target demographics such as 'Labour leave'

Internally generated

Modelled data from Experian which identifies whether a property is owner occupied, ccouncil housing or privately rented.

Analysis of 'household level data' , Mosaic data and relevant census data.

A score which assess whether a person should be doorstepped rather than just written to during an electon (based on a 1-5 scale).

internally generated

A score that assesses whether a person should be contacted for a particular campaign. This score is generated internally.

Data modelled from Experian which identifies the likely age of an individal. The value for this is derived from variables such as forename, the mean age of that name, Experian Mosaic data, the length of time at that address and if the actual age of that person is on Experian's database.

The county council where an individual is registered to vote.

Local Authority

The European Electoral Region where an individual is registered to vote.

Local Authority

The year a person was added to the Electoral Register.

The Parliamentary constituency where an individual is registered to vote.

Local Authority

The crime commissioner's region where an individual is registered to vote.

Local Authority

The insititution that published data held by an individual's local authority.

Local Authority

The local authority where an individual is registered to vote.

Local Authority

The ward where an individual is registed to vote.

Local Authority

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Experian

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Modelled data from Experian of what an individual's favourite newspaper will be as of 2019.

Experian

Propensity score for likelyhood of having the Times as most preferred newspaper

Experian

A score that assess how likely someone is to vote ( based on a scale of 1-7).

internally generated ( based on a scale of 1-7).

A score that assess if a person should be contacted for a particular campaign.

internally generated

A score that assess if a person should be contacted for a particular campaign.

internally generated

A score that assess if a person should be contacted for a particular campaign.

internally generated

A score that assess if a person should be contacted for a particular campaign.

internally generated

A score that assess if a person should be contacted for a particular campaign.

internally generated

A score which assess how strong a Conservative a person is likely to be ( based on a scale A-G, a being a strong Conservative).

internally generated

modelled data from Experian of how likely someone is to have completed education in a given age range by 2019.

Experian