Religious and Political Views
Political parties are desperate to know what your religion and political views are.
If you vote in the UK, these judgements are made about you and applied to records the parties keep.
They use this to decide whether to ask you for money, what messages to send you, or whether to send you messages at all, through targeting, like when Zack Goldsmith targeted London’s Hindus in a London mayoral election.
Religious beliefs and political views are granted higher standards of protection in data protection law. Political parties should only access this information in specific circumstances.
Profile Terms
We’ve translated the coded terms parties use to describe your religious and political views and attach to your voter registration data, name and address. Have a look.
SNP_score
An attempt to estimate how strongly you support (or not) the Scottish National Party.
prag_ld
The likelihood that you are a ‘pragmatic liberal’, an internal category used by the Lib Dems to describe some of their voters.
Want to see what they they think about your religion? Submit a Data Subject Access Request (DSAR) below.
Do UK political parties know your religious & political views?
Submit a Data Subject Access Request (DSAR) to find out.
Submit DSARPolitical Parties
If you have already received a DSAR response, click here for help interpreting what you got back from each party. We’ll be adding more parties as results come in. Watch this space!